A Team Realty

Art Direction/Branding/Design Consultant/Print/Digital

I was originally brought in to recruit, hire and train a team of professionals to run the agency’s marketing and design departments, but was asked to stay on the job to lead these new team members in a multichannel redesign of the company’s brand. My team and I put together a print and digital design strategy with custom artwork and designs for billboards, bus shelters, building signage, micro product sites and social media.  Additionally, we supported sales agents through the creation of signage, flyers, advertising pieces and agent identity packages. Having these packages freed up agents to focus on selling rather than marketing, and enabled them to sell homes for above-asking price more quickly than ever before growing this new company from 5 agents to 35 in the first year.